Speedo Israel adopted the Israel’s Olympic delegations to the Atlanta Olympics in 1996, Sydney Olympics in 2000, Athens Olympics in 2004, Beijing Olympics in 2008 and the London Olympics in 2012. In addition, Speedo is the official sponsor of Israel’s Olympic delegations as well as the Israel Swimming and Swimming Association. Speedo sponsors the best swimmers and associations in Israel, helping them attain the finest results.
Speedo has initiated and sponsored professional and amateur swimming events for many years: the Israel Swimming Championship, the Millennium Swim, the Sea of Galilee Crossing, the Israeli Sea Experience and more.
In 1994, the company established the Speedo chain of stores. From the first branch in Kiryat Hamelacha to Tel Aviv, the Speedo chain of stores has 17 branches from Dan to Eilat. The Speedo chain of stores was established to offer a wider range and improved service to swimmers throughout the country, in swimming pools and country clubs. Over the years, the chain has expanded to urban centers, malls and locations adjacent to the sea.